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Users will soon have a new feature that permits them to reduce the volume of AI-created media appearing in their feeds. This move comes as the service revealed that it presently contains over 1 billion content made with AI.

Testing and Rollout

The update is being tested over the coming weeks before a global release. This advancement coincides with a surge in AI-generated material, fueled by emerging video-generation tools.

AI Content on Other Platforms

Studies have shown that approximately one in 10 of the fastest-growing content creators on another major platform primarily display clips produced artificially. A large amount of this output is classified as mass-produced AI material, a label for substandard, factory-style content that is typically illogical or dreamlike.

Our research shows that numerous viewers appreciate content created using AI tools, including digital art to science explainers, and we aim to offer the community the ability to adjust the amount of that, according to their own choices,” said a company executive.

AI on the Platform

The service shared that there are presently 1.3bn videos on its service identified as AI-generated. In total, in excess of 100 m media items are added to the platform every day, making AI-generated material a minor percentage of its total content library.

Customizing Your Feed

Users will be able to reduce or increase the volume of AI content they watch by opening the “manage topic” option in the app and picking AI-made media. Additional categories that can already be adjusted under the tool encompass current affairs, style, beauty, and movement.

Platform Guidelines

TikTok’s rules oblige content makers to label convincing AI-made content, and it forbids malicious AI impersonations of public figures or crisis events. Any believable AI video that is not labeled can be removed under its user guidelines.

Additionally, the app will henceforth add an artificially created tag to content made using its own AI tools, or identified by an industry-wide initiative for recognizing artificial media. This step is aimed to help prevent users from seeking to bypass the labeling process.

Educational Initiatives

TikTok is additionally launching a two million dollar educational fund for professionals and institutions to create learning resources about using AI responsibly. This program will benefit charitable organizations dedicated to teaching coding and technology.

Platform Protection

The video-sharing app has defended its content review process, following debate over plans to make redundant numerous review team members in Britain. TikTok is set to eliminate a significant number of roles in its trust and safety division in London, with worker representatives and internet security professionals voicing alarm that staff are being displaced by automated systems.

A senior executive stated that human moderation would remain essential, but AI can safeguard staff by removing the most distressing content ahead of it is viewed by people. The platform stated a significant reduction in explicit and harmful content seen by content reviewers over the past year due to reliance on its AI tools.

“We think that it’s essential to balance staff and AI to ensure user safety,” the executive stated. “We’ll have staff as involved in the system, but we additionally believe it’s very important to limit contact with harmful content as rapidly, which is why a extensive automated help is making a difference operate efficiently.”